Undemanding Demanders


Those who demand the demanded have the power to reject a third-rate supplied demand. Yet we readily buy sales books that do not sell.

If writers really knew what they write about, or if they at least practiced what they preached, each and every single sales and marketing book would be a bestseller.

I mean, how can a seller fail to sell a book in which he gives pointers on selling?

That is like buying a Proofreading For Dummies book, only to find spelling mistakes that exceeds the number of the book’s pages, within the very same book.

Also, if actions really speaks louder than words; shouldn’t we have motivational doers, not motivational speakers?

(I don’t know about you, but I doubt I’d give a fat personal trainer the time of day.)




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— February 10, 2011.