Well, It Depends …


In this our world of ours, filled with opinions, subjectivity and relativity, it’s either everybody is right or we’re all wrong.

Although, in almost all cases, I decide not to say it, but whenever I’m asked a question, “Well, it depends…” is the prefix to all responses I utter.

“Is this a good logo?”

Well, it depends on the ambition of the design brief.

“Do I look good in this?”

Well, it depends on your definition of good-looking.

“Is branding necessary?”

Well, it depends on your definition of a necessity.

“Are your offices far from the mall?

Well, it depends on how far is your far.

“Is so-and-so the best this and that?”

Well, that depends on your definition of this and that, and of best.

You might be of a “normal” height as compared to people in your neighbourhood, but be regarded a dwarf when visit your friend on the other side of the world.

Everything depends on something.

That’s is why trying to please everybody is nothing but a waste of time.

(For there are boring people who find interesting people boring.)




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— July 15, 2010.