Wives, Brands, and, Mistresses
A single man meets a single woman, and, they go out on a date.
The man is wowed, and, “Till death do us part” is vowed.
And then, eventually, “Husband and wife” is avowed to be their fate.
After a few weeks, months, or years, the husband realizes that the wife does and says the same things all day, every day. Inevitably, her
predictability bores him.
The husband bumps into an intriguing woman, and, a mistress is born.
The man stays with his wife only because his marital status doesn’t afford him another other half. Similarly, a consumer sticks with
brand x merely because of it’s
affordability. At times, it’s cuz the consumer has not yet read, or heard of
brand z.
As soon as the coast is clear, the husband goes to spend some time with the mistress. Likewise, as soon as a consumer’s wallet permits, Microsoft loses an initially loyal patron to Apple.*
Brand whose loyal costumers are, solely, because of the brand’s affordability, or because of their customers’ unawareness that there are better brands out there, are the wives. While remarkable, hardly ever ”
fairly priced,” and forever innovating brands are the mistresses.
(*I always assert that, … “Once you go Mac, you will never go back.”)
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— September 13, 2010.